India’s largest omni-channel fashion jewellery brand Voylla launched its most romantic collection inspired by the TAJ MAHAL at The Town House Café in Connaught Place, New Delhi. Perfection of The Taj collection took a team of 45 designers and artisans and 207 days. It features exquisite, hand-enameled earrings, chokers, layered necklaces, rings, chandelier earrings and other sumptuous statement pieces, as an ode to the woman who is the ‘lover’s muse, his last romance’.
While unveiling the stunning collection, the company also announced the launch of its new brand ethos, “Look The Part”. The new brand ethos was born after extensive consumer surveys and research into buying habits, socio-economic contexts and fashion awareness across demographics and geographies.
The response was unanimous, unambiguous: Voylla is much more than an accessory brand. Voylla helps every woman to Look the Part. The new brand ethos believes in empowering every woman in whatever role she chooses to play, any day, every day to make a statement with her sartorial choices. Regardless of her professional choices, her personal obligations, the Voylla woman stands out in the crowd.
With this unique Brand Ethos in place, the brand has been prepping a new campaign – for both men (Own the Part) and women, new creatives and realigning their product lines with a new marketing strategy in place as well.
According to Mr. Vishwas Shringi, Founder & CEO-Voylla.com, “We are very excited to launch our most romantic collection, inspired by the TAJ MAHAL. This has been one of the most challenging yet fulfilling projects at Voylla, and is very close to our hearts. We are sure the collection’s outstanding craftsmanship and lyrical aesthetic will win your heart.”
He further added, “Voylla has also been taking inspiration from traditional Indian art forms and has created the popular Kalamkari, Firdaus, Ajrakh and other collections in the recent past. We are also working towards providing the right kind of employment and training to indigenous artisans and craftsmen and are proud to have 200 such talented artisans associated with us.” in Kochi.